Special Video “360years of Innovation- Synergy towards the Future”
On Thursday, December 19, 2024, Moriroku Holdings website was renewed and at the same time a special video “Moriroku - 360years of Innovation- Synergy towards the Future” was released.
Moriroku Group started business as an indigo dye merchant in Awa (present-day Tokushima Prefecture) in 1663, the 3rd year of the Kanbun Era in Edo Period. What kind of company is the Moriroku Group? To answer the question, “What's MORIROKU?”, we have compressed Moriroku's 360-year history into 4 minutes.
In addition to the visuals, the music also appeals to the emotions and effectively conveys the story of the Moriroku brand. At first, the music unfolds as if time is flowing slowly and peacefully, but then it suddenly changes to a dynamic tune with a high tempo. The music is a one-of-a-kind Moriroku original BGM that changes dramatically in accordance with the scene, as if to impress upon the audience the opening of a new history.
Japanese instrumental sounds are included to express the spirit of a company rooted in Japanese culture, such as indigo dyeing and Awaodori dancing. In addition, in order to express the thickness and depth of sound that cannot be achieved digitally, a live piano part was recorded and used to express depth and breadth. We hope you enjoy the music as well as the video and get to know Moriroku as a company.
Special Video “360years of Innovation- Synergy towards the Future”
