English version of the special video “Moriroku - 360 Years of Innovation - Synergy for the Future” released
On April 1, 2025, Moriroku Company, Ltd. renewed its website and simultaneously released an English version of a special video, “Moriroku - 360 Years of Innovation. Synergy for the Future” was released.
Moriroku Group started business as an indigo dye merchant in Awa (present-day Tokushima Prefecture, Japan) in 1663, the 3rd year of the Kanbun Era, Edo Period. What kind of company is the Moriroku Group? To answer the question, “What kind of company is the Moriroku Group?”, we have compressed Moriroku's 360-year history into 4 minutes.
In addition to the video, we created a piece of music that effectively conveys the Moriroku brand story in order to appeal to the emotions through music as well. The music develops slowly and calmly at first, as if time is passing by, and then changes to a dynamic, fast-paced tune after a scene expressing the modern age. It became the one and only original BGM of Moriroku in the world, whose image changes drastically according to the scene, as if to impress the opening of a new history of the Moriroku Group.
Japanese instrumental sounds are included to express the spirit of a company rooted in Japanese culture, such as indigo dyeing and Awaodori dancing. In addition, in order to express the thickness and depth of sound that cannot be achieved digitally, a live piano part was recorded and used to express depth and breadth. We hope you will enjoy the music along with the video and get to know Moriroku as a company.
English version of the special video “Moriroku - 360 Years of Innovation. Synergy for the Future”
